If you’ve ever found yourself saying, “Google Ads don’t work,” chances are you set them up like a vending machine and expected leads to drop out. Unfortunately, Google Ads isn’t a plug-and-play system—it’s more like a stock portfolio. It needs strategy, optimization, and regular maintenance. Most businesses burn through their ad budgets not because Google Ads is broken, but because they’re running campaigns without a plan.

Here’s what we usually see: businesses cast a wide net with broad match keywords and hope for the best. They lump dozens of unrelated keywords into one ad group and write one generic ad. There’s no tracking. No testing. No landing pages optimized for conversion. The result? You get traffic that doesn’t convert and ad spend that goes up in smoke.

But it doesn’t have to be that way. A well-structured Google Ads campaign is one of the most powerful marketing tools at your disposal. When you segment your campaigns, target with precision, test relentlessly, and align your ad copy with high-converting landing pages, the whole thing clicks. You don’t need a massive budget—you need a smarter approach.

That includes understanding your customer’s intent. Are they looking for information, or are they ready to buy? Are you sending them to the right page? Are you tracking what happens after they click? These are the questions most advertisers never bother to ask. But answering them is how you go from wasting money to printing leads.

If you're sick of guessing and want your Google Ads to actually generate ROI, it might be time to call in the pros. Gadsly can help you audit, rebuild, or launch a campaign that works. Book a call with our team today and let’s make your ad budget actually work for you.

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