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Transparent ad spend. No bundled mystery fees. No contracts that lock you in. Just paid search built around your actual cost per lead and average customer value.
Most small businesses we audit are losing money on Google Ads in one of three ways. They are bidding on keywords with no buying intent. They are sending traffic to landing pages built for browsing, not converting. Or they are working with an agency that bundles ad spend into the retainer so the math is impossible to audit.
The result is the same. Money out, leads in slowly, nobody can explain why. The campaigns keep running because nobody wants to be the one to pull the plug.
PPC done right is one of the fastest channels in marketing. PPC done wrong is the most expensive.
We start with your numbers. Average customer value. Cost per lead you can afford. Conversion rate from lead to customer. Then we work backwards into the keywords, bids, and landing pages that fit those numbers.
We separate your ad spend from our management fee. Every dollar is accounted for. You see exactly what Google is taking, what we are taking, and what you are getting back.
Weekly check-ins. Monthly performance reports in plain English. Quarterly strategic reviews where we recalibrate based on what's working.
• Google Ads campaign setup and optimization
• Microsoft Ads campaign management (when applicable)
• YouTube ad campaigns (when applicable)
• Conversion tracking and attribution setup
• Landing page recommendations and testing
• Ad copy writing and A/B testing
• Negative keyword management
• Geo-targeting and demographic optimization
• Weekly check-ins, monthly reports, quarterly strategy reviews
• Direct access to your account manager via Slack or email
Two separate line items: our management fee, and your ad spend. You see both. Always.
• Management fee: $500 to $2,500 per month, or 10% of your total monthly ad spend (whichever is higher, and depending on campaign complexity and platforms covered)
• Recommended ad spend: $2,000 to $10,000 per month minimum, depending on your category and competition
• One-time PPC audit (no retainer): $1,200
If an agency bills you a single line item that covers "everything including ads," they are either taking a margin on your ad spend (a kickback you can't see) or they have set a tiny ad budget that won't move the needle. Walk.
1. Audit and unit economics (week 1). We dig into your existing campaigns (if any), pull your conversion data, calculate what your real cost per acquisition needs to be.
2. Strategy (week 1-2). We build the campaign architecture. Keyword groups. Negative keywords. Ad copy variations. Landing page recommendations.
3. Launch (week 2-3). Campaigns go live. Conversion tracking validated. Initial optimization happens daily for the first 14 days.
4. Optimization (ongoing). Weekly bid and budget adjustments. Monthly creative refreshes. Quarterly strategic reviews.
5. Reporting (monthly). Cost per lead. Cost per customer. ROAS. Plain language summary of what's working and what's next.
• Ad spend and management fee are billed separately. Always.
• No contract lock-ins. Month-to-month with 30 days notice
• You own your Google Ads account. We hand it back clean if you leave
• Direct access to your account manager, not a ticketing system
• Conversion tracking done right, so you can actually measure ROI
• We will tell you on the first call if paid search is not your best first channel
Get a free paid search audit. We'll show you exactly what's working in your current campaigns, what's wasting money, and what we'd change in the first 30 days.
👋 About Us
We build brands that foster meaningful connections, ensuring your brand resonates deeply with your audience. By focusing on personalized approaches, we help you build strong, lasting relationships that drive growth and engagement. Our strategies ensure your brand not only stands out but also remains memorable in an ever-evolving digital world.
Our mission is to maximize your sales and conversions through highly strategic execution across the most effective digital channels available today. By leveraging cutting-edge tools, data-driven insights, and creative solutions, we tailor each campaign to meet your unique goals and audience needs.
AI complements rather than replaces human creativity and intuition at Gadsly. While AI enhances our ability to analyze data and optimize processes, humans remain essential for creative ideation and strategy formulation. We believe in harnessing AI's capabilities to support our team in delivering innovative and personalized solutions that resonate deeply with our clients' audiences.
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🚀 FAQs
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Fresh perspectives with an innovative approach.We understand industry trends, consumer behavior, and effective strategies to reach target audiences. Gadsly will introduce an innovative approach that internal teams might overlook due to being deeply immersed in day-to-day operations.
Staying on top of digital marketing while managing the day-to-day operations of your business can feel like a full-time job. We simplify the process by implementing strategies that keep your business ahead of trends, using the right tools without the complexity, so you can manage both seamlessly.
With so many responsibilities, measuring the success of marketing efforts can be overwhelming. We provide clear, data-driven reports that show how your marketing impacts your business goals, so you can understand what’s working and optimize your efforts accordingly.
Balancing marketing efforts with daily operations is no easy feat for small business owners. Our team handles your marketing strategy and execution, allowing you to focus on running your business while we ensure your marketing delivers results.
We understand that managing both marketing and business expenses can be challenging. Our tailored marketing solutions are designed to fit within your budget and align with your business management goals, ensuring you achieve maximum impact without compromising your financial health.
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