Paid social that converts, not paid social that just runs.

Meta, LinkedIn, TikTok, Pinterest. Fresh creative every cycle. Transparent ad spend separated from our fee. Conversion tracking that actually works.

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Why most small business social ads burn money

Three things usually go wrong. The creative is stale (same image, same copy, running for six months). The targeting is too broad (everyone in a 50-mile radius). And conversion tracking is broken (so even when something works, nobody knows).

The result: ad accounts that run for months without anyone being able to point to leads they generated. Money out, vague "impressions" in, no path to ROI.

Paid social works when the creative is fresh, the targeting is tight, and the tracking is honest. We do all three.

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Paid social built for conversion, not for impressions

We start by setting up conversion tracking the right way. Meta Pixel, Conversion API, server-side tracking where it matters. So when an ad works, you can prove it.

Then we build the creative pipeline. Fresh ad sets every 30 to 45 days, because the algorithm punishes stale creative. We don't just run one image and hope.

Then we tighten the targeting. Custom audiences from your customer list, lookalikes built off your highest-value buyers, retargeting flows for the people who almost converted.

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What's Included

•  Campaign strategy across Meta (Facebook, Instagram), LinkedIn, TikTok, or Pinterest

•  Conversion tracking setup (Meta Pixel, CAPI, server-side as needed)

•  Audience building (custom, lookalike, retargeting)

•  Creative pipeline: fresh ad creative every 30 to 45 days

•  Ad copy writing and A/B testing

•  Daily monitoring and bid optimization

•  Weekly check-ins and monthly performance reports

•  Quarterly strategy reviews

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How much does paid social for small business cost?

Our management fee and your ad spend are billed separately. Always.

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•  Management fee: $500 to $2,500 per month, or 10% of your total monthly ad spend (whichever is higher, and depending on campaign complexity, platforms covered, and creative volume)

•  Recommended ad spend: $1,500 per month minimum, $2,500 to $7,500 per month typical for small businesses

•  Creative production: included in management fee (rolling refresh every 30 to 45 days)

•  Custom shoots for new ad creative: project-based, $500 to $5,000 depending on scope

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How paid social works at Gadsly

1. Audit and tracking setup (week 1). We diagnose conversion tracking, identify gaps, fix the foundation before spending a dollar.

2. Strategy and audience build (week 1-2). Target audiences mapped. Creative concepts approved.

3. Launch (week 2-3). Initial campaigns live. Daily optimization for the first 14 days as the algorithm learns.

4. Creative refresh (every 30-45 days). New ad sets ship before the old ones fatigue.

5. Reporting (monthly). Cost per lead. Cost per customer. ROAS. What's scaling. What's getting cut.

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Why work with us on paid social

•  Ad spend and management fee always billed separately

•  Fresh creative every 30 to 45 days, included in the retainer

•  Conversion tracking done properly, including CAPI and server-side where needed

•  No contract lock-ins. Month-to-month with 30 days notice

•  You own your ad accounts, your audiences, your data

•  We will tell you on the first call if your category and budget can't support paid social yet

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Stop running ads on autopilot.

Get a free paid social audit. We'll review your existing campaigns, conversion tracking, and creative pipeline, then show you exactly what we'd change in the first 30 days.