Social media that actually sounds like your business, not like every other small business.

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Strategy, content, posting, reporting. On two or three platforms, done consistently. Not five platforms posted sporadically. Your audience can tell the difference. So can the algorithm.

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Why most small business social media is invisible

Most small businesses we audit are doing two things wrong. They are posting across five or six platforms, inconsistently on all of them. And the content is generic enough that any business in their category could have posted it. The algorithm reads inconsistency as low quality. The audience reads genericness as forgettable.

The result: posts that get 12 likes, mostly from the owner's mom. Engagement that doesn't translate to leads. The vague sense that social media just doesn't work for your business.

Social media works. It just doesn't work the way most agencies sell it.

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Consistent presence. Content that sounds like you.

We start by figuring out where your actual customers spend their time. For most small businesses, that's two platforms: usually Instagram and LinkedIn, or Instagram and Facebook, depending on whether you're B2B or B2C. We do not recommend being on TikTok because everyone says to be on TikTok. We recommend it only if your customers are there.

Then we write content in your voice. Not a generic agency voice. Not a watered-down version of you. The actual voice that makes your business different from the other businesses in your category.

Then we post consistently. Three to five times per week, every week. The cadence is the magic. Most agencies fail at this because consistency is unglamorous. We don't.

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What's in our social media management services

•  Strategy and platform selection (we recommend two or three, not five)

•  Content calendar planning (monthly, with quarterly strategic reviews)

•  Content writing in your voice (captions, hashtags, hook lines)

•  Graphic design and asset creation (or we work with assets you provide)

•  Scheduling and publishing across selected platforms

•  Engagement metrics tracking (likes, saves, shares, reach, follower growth)

•  Monthly reporting with what's working, what isn't, and what we're adjusting

•  Optional add-on: community management (replies, DMs, comment moderation)

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How much does small business social media management cost?

•  12 posts per month, no community management: $700 to $1,800 per month

•  16-20 posts per month plus light community management: $1,800 to $2,800 per month

•  Full content production, community management, reels and video: $2,800 to $3,500 per month

•  Custom photo and video shoots: project-based, $500 to $5,000 depending on scope

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What's not included: paid promotion of organic posts (that's part of Social Ads), influencer partnerships, or platform-specific ad spend.

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How social media management works at Gadsly

1. Voice and audience audit (week 1). We study your existing content, interview you, and identify the voice that's already there.

2. Platform selection (week 1). We recommend the two or three platforms where your customers actually are. We say no to the others.

3. Content planning (week 2). First month's calendar built. Themes, formats, posting cadence locked.

4. Production and scheduling (ongoing). Posts written and scheduled a week ahead, with one buffer week available for time-sensitive content.

5. Monthly review and adjustment. What performed. What didn't. What we're trying next month. In plain English.

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Why work with us on social media

•  We will tell you which platforms to skip, not just which to be on

•  Content is written in your voice, not a generic agency voice

•  Consistency is the strategy. We don't miss weeks

•  No long-term contracts. Month-to-month with 30 days notice

•  Monthly reports in language a non-marketer can understand

•  We will tell you on the first call if social media is not where your customers actually are

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Stop posting and hoping.

Get a free social media audit. We'll review your existing channels, tell you which to keep, which to drop, and what's missing from the content that would actually convert.

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