For healthcare
Healthcare marketing that brings in patients and earns their trust
Patients now ask Google's AI Overviews and ChatGPT about symptoms, treatments and who to see nearby. We help practices, clinics and life sciences teams become a source those answers can trust, with privacy treated as a design constraint, not an afterthought.
Solo providers, group practices, multi-location clinics and life sciences companies.
The short version
How does AI search affect how patients find a healthcare provider?
Patients increasingly get a summarized answer before they see any links. For health topics, search engines lean hard on expertise and trust: content reviewed by named clinicians, clear provider credentials, accurate practice listings and genuine patient reviews. Practices that publish clear, accurate answers to common patient questions are the ones that get cited.
Two bad options
Healthcare marketing is hard. Most agencies don't get it.
Practices tend to end up stuck between generalists and specialists, and neither fits a small team.
- Generic agencies that install every tracking pixel they can find, including on intake forms
- Specialized healthcare agencies priced for hospital systems
- Reports full of impressions while the appointment calendar stays the same
- Ad platform restrictions on health targeting that nobody bothers to learn
In health search, trust isn't a nice-to-have. It's the ranking factor.
AI search, healthcare edition
What earns a citation on a health question?
Search engines hold health content to a higher standard because a wrong answer can hurt someone. That's good news for practices willing to show their expertise. Here's what we build.
Clinician-reviewed content
Patient education pages with a named, credentialed reviewer and a review date. We write and structure; your clinicians approve what's medically accurate.
Provider pages that prove expertise
Each provider's training, specialties, conditions treated and locations, in plain language. This is what AI tools use to match a patient to a person.
Questions answered in the patient's words
"Do I need a referral?" "What happens at a first visit?" "Do you take my insurance?" Direct answers to these get pulled into AI Overviews.
Accurate listings and real reviews
Consistent details across Google and healthcare directories, and a respectful review request process that never asks patients to share health details publicly.
What we'd use
The Gadsly services that matter most in healthcare
Patient volume comes from being findable, credible and easy to book. These are the pieces that do that.
- Get found
Local SEO
Show up first when patients nearby search for what you treat, in the map pack and in local AI answers.
- Authority
Content strategy
Patient education and FAQ content structured to be cited, reviewed by your clinicians for accuracy.
- Foundation
Technical SEO
Site speed, schema for practices and physicians, and clean architecture so your expertise is readable by machines.
- Access
Accessibility compliance
WCAG-minded design and fixes, because patients of every ability need to book with you.
- Reach
Social media management
Education-led social on the platforms your patients, partners or investors actually use.
- Front desk
Custom internal tools
Intake, scheduling and recall workflows that take routine work off your front desk.
Privacy
How do you handle HIPAA in marketing?
We build healthcare marketing with HIPAA considerations in mind from the start. In practice that means:
- Careful tracking. We're deliberate about which analytics and ad pixels run where, and we keep them off patient portals, intake forms and appointment flows that could expose health information.
- No patient data in ad tools. We don't upload patient lists or health details to ad platforms, and we don't target ads by health condition.
- Consent for every story. Testimonials, photos and case stories are used only with written patient authorization.
- Your compliance team decides. We're not a HIPAA-certified vendor (there's no such official certification), we don't provide legal advice, and we don't guarantee compliance. If a project requires a Business Associate Agreement, we'll help you scope it before any patient data is involved.
Healthcare and life sciences work
Proof from the field
- SciTech DevelopmentBiotech communications during clinical trials: press releases, LinkedIn and Twitter strategy and segmented newsletters. 50% follower growth in six months and a 35% average newsletter open rate.
From a healthcare leader
“Gadsly has been instrumental in our online presence through their exceptional web design and comprehensive marketing services. They've managed our social media, SEO, and Google Ads campaigns with impressive results, driving traffic and increasing engagement across the board.”
Rachel R.CEO, Purpose Health
Where we start
What the free healthcare marketing review covers
We'll map where patients are finding you, where they're dropping off, and where your setup might be creating risk.
Visibility
Map pack rankings, Google Business Profile, directory listings and whether AI tools mention your practice.
Content and credibility
Provider pages, patient education content and how clearly your expertise comes through.
Booking path
How many steps it takes to request an appointment on a phone, and where people quit.
Tracking review
Which tags fire on which pages, flagged for your compliance advisor to review.
Healthcare marketing questions
Is your healthcare marketing HIPAA compliant?
We build marketing with HIPAA considerations in mind: deliberate tracking, no patient data in ad tools, and written consent for testimonials. We don't guarantee compliance or give legal advice. Your compliance advisor makes the call, and we'll help scope a Business Associate Agreement if a project needs one.
Can healthcare practices run Google and Meta ads?
Yes, within the rules. Platforms restrict targeting by health condition and some medical claims. Plenty of effective approaches remain, such as location, service and search-intent targeting, and we design around the restrictions from the start.
Who writes the medical content?
We plan, write and structure patient education content, and your clinicians review it for medical accuracy before it goes live. Named clinical reviewers also strengthen the trust signals search engines look for on health topics.
Do you work with multiple providers or locations?
Yes. Solo providers, group practices and multi-location clinics. Multi-location work adds location pages, separate profiles and per-location reporting.
Do you work with life sciences and biotech companies?
Yes. Communications for those teams look different from patient marketing: press releases, investor and partner newsletters, and LinkedIn presence around milestones. Our SciTech Development case study shows how that works during clinical trials.
Next step
Grow your practice and respect your patients
Book a free call. We'll review your visibility, content and booking path, flag anything your compliance advisor should look at, and show you the highest-impact next moves.