For medspas
Medspa marketing that books consults and builds a brand clients trust
The aesthetics market is crowded and clients price-shop before they call. We help medspas stand out with local SEO, paid social and appointment-driven campaigns built for the way clients actually choose where to go, then keep them rebooking.
Built for owner-operators and small groups, not fifty-location chains.
The short version
How does a medspa get more booked consults?
Win the local searches for the treatments you want to sell, give each treatment its own clear page, run paid social built for booked consults rather than clicks, and reply to every inquiry fast. Then keep clients on schedule with reminders and rebooking campaigns, because repeat treatments are where a medspa makes its money.
The problem
The medspa market is loud. Most marketing isn't cutting through.
If you're feeling the squeeze, you're not alone. Marketing that wins in aesthetics looks nothing like what most agencies are still doing.
- New medspas keep opening within a few miles of you
- Clients are price-shopping before they even call
- Your Instagram looks like everyone else's Instagram
- Ad costs are up and the leads you get don't always book
"Best lip filler near me" is now a question people ask an AI, and it answers with three names.
What we do
Marketing built specifically for aesthetics clients
We run the full stack for medspas, from paid social and local SEO to retention and reactivation. We know what converts in this category and what's a waste of spend.
- Consults
Paid social
Instagram and Meta campaigns built to drive booked consults, planned around the platforms' rules for aesthetics content.
- Get found
Local SEO
Be the medspa Google and AI assistants recommend for the treatments and neighborhoods you want.
- Convert
Treatment pages
A page for each treatment that answers real questions and turns browsers into bookings.
- Trust
Reputation
Review requests that invite detail, so your rating does the selling before the first call.
- Return
Email, SMS and rebooking
Reminders and reactivation campaigns that bring lapsed clients back at the right interval.
- Brand
Content and social
Education, brand and behind-the-scenes content made with consent and published on a schedule that holds up in busy season.
Where we move the needle
What does medspa marketing actually include?
Two jobs: fill the books, then keep them full. Most medspas only market for the first one.
Consult-driven paid ads
Meta and Google campaigns optimized for booked consults, not raw leads, with tracking that tells you which treatments actually sell.
Local SEO and Maps
Rank in the map pack for the treatments and neighborhoods you want, with a Google profile that lists every service and provider.
Treatment landing pages
Dedicated pages for injectables, laser, skin and body treatments, each written to answer the questions clients ask before they book.
Lead-to-consult follow-up
Every inquiry gets a fast reply, even after hours, because the medspa that answers first usually gets the booking.
Review generation
A routine that asks happy clients for reviews that name the treatment, which helps both shoppers and search engines.
Email and SMS reactivation
Bring lapsed clients back with timed reminders and the right offer, without coupon spam.
Rules and privacy
How do you handle ad restrictions and client privacy?
Carefully, and in plain sight.
Ad platforms. Meta and Google restrict before-and-after imagery, health-related targeting, and certain treatment claims and medical terms. We know where those lines are and build campaigns that work inside them instead of getting your ad account flagged.
Privacy. We build your marketing with HIPAA considerations in mind. That means being deliberate about tracking on booking and intake pages, keeping client health details out of ad platforms and marketing tools, and using testimonials and photos only with written consent.
What we don't claim. We're not a HIPAA-certified vendor (there is no official HIPAA certification), and we're not your lawyer. Whether HIPAA applies to your practice, and how, is a question for your compliance advisor. We'll work with them, not around them.
How it works
How we work with you
Audit
We review your ads, local search, website and retention, find what's working and what isn't, and spot the quick wins.
Strategy
A plan sized to your stage, budget and the treatments you most want to sell.
Execute
We run the campaigns, build the pages, ship the content and set up the follow-up systems.
Optimize
We measure booked consults, double down on what works and cut what doesn't.
Scale
An ongoing partnership that grows with you, after a short starting commitment, then month to month.
From a medspa owner
“Incredible service. Nicole and her team are so professional with a terrific knowledge base. I would highly recommend.”
Gina S.Owner, MedSkin Rejuvenation
Your call
Hand us all of it, or just the parts you don't have time for
DIY with guidance
We set up your Google profile and treatment pages correctly, then give your front desk a simple routine for reviews and follow-up.
Consulting
A medspa marketing audit with a prioritized plan your team or current vendors run.
Collaborative
We run ads and local search; your team handles content capture and the front desk.
Done for you
Ads, local search, pages, reviews and rebooking, run end to end with one point of contact.
Medspa marketing questions
Do you understand ad platform rules for aesthetics?
Yes. We know the Meta and Google restrictions around before-and-after content, claims and medical terminology, and we plan creative and targeting around them from the start so campaigns run instead of getting rejected.
I have a small budget. Can you still help?
Yes. Flexible engagement is core to how we work. We size the program to your budget and start with the channels most likely to pay off at your stage, usually your Google profile, reviews and inquiry follow-up. Our cost post explains what drives the number: /insights/how-much-does-marketing-agency-cost-small-business
Can you handle retention and email too, not just ads?
Yes. Retention is where medspas make real money. We run the full lifecycle: paid acquisition, consult conversion and rebooking.
What about HIPAA and patient privacy?
We build marketing with HIPAA considerations in mind: careful tracking on booking pages, no client health details in ad tools, and consent for testimonials and photos. We're not a HIPAA-certified vendor and we don't give legal advice. Your compliance advisor has the final word, and we'll work with them.
How is this different from your local businesses page?
It's the same approach, focused on aesthetics. Local businesses covers every business customers visit or book into, like salons, studios and boutiques. This page covers what's specific to medspas: treatment pages, ad platform rules and rebooking.
Next step
Let's get your books full
Book a free call. We'll look at your ads, local search, website and rebooking, tell you what's working and show you what we'd change first to drive more booked consults.