How to Get a 100% Email Open Rate
Yes, you can hit a 100% email open rate. No, you shouldn't want to. Why open rates broke in 2021 and the email metrics that actually tie to revenue.
Insights
Marketing insights, minus the hype.
What actually works in SEO, AI search, paid media, social and strategy, written for small business owners who want a straight answer.
Filter by SEO & AEO, AI, Strategy, Social, Paid Media, Web or Agency Life.
What you will find here
What does the Gadsly blog cover?
The Gadsly blog covers SEO and answer engine optimization, practical AI for small businesses, marketing strategy and budgets, social media, paid advertising and websites. Posts explain how things actually work, call out industry habits worth questioning, and give you steps you can act on without hiring anyone.
Latest insights
Turns Out AEO Was Just SEO All Along. (We've Been Telling You.)
Google's AI search guidance says optimizing for AI Overviews is still SEO. What Google said, the upsells to avoid, and the work that moves AI visibility.
Do I Need a Marketing Agency? 7 Signs You Do (And 3 Signs You Don't)
Seven signs your small business is ready for a marketing agency, three signs it isn't yet, and what to do instead if you're not ready. Written by an agency.
How Much Does a Marketing Agency Cost for a Small Business? (The Honest Answer.)
What small businesses typically pay a marketing agency, what drives the cost up, the hidden fees to ask about, and how to tell if you're being overcharged.
Marketing Agency vs Freelancer vs DIY: Which Is Right for Your Small Business?
DIY, freelancer or marketing agency? An honest comparison from an agency, including when each option works, when it fails, and a simple test to decide.
10 Questions to Ask a Marketing Agency Before You Sign
Ten questions that separate a marketing partner from a vendor, with what a good answer sounds like and the red flags to walk away from before you sign.
Gadsly Named a Top 10 Marketing Agency for 2026
Gadsly was named one of the Top 10 Marketing Agencies of 2026. What the award covered, why it matters (and why it doesn't), and what we're focused on next.
Stop the Summer Marketing Slowdown: Why Outsourcing Is the Smartest Move Right Now
Vacations stall small marketing teams every summer. Why outsourcing during the slowdown keeps momentum, what to hand off first, and how to set it up properly.
Summer SEO Slump? Why July Is Prime Time to Audit Your Website
Summer traffic dips make July the ideal time for an SEO audit. What to check, from crawl errors to stale content and AI search readiness, before the fall rush.
The Case for Outsourced Marketing: Because Your Cousin Doesn't Do Branding
DIY marketing gets expensive in time and missed results. When outsourcing makes sense, what you actually get from a specialist team, and how to hand off well.
Why Domain Authority Is the Zodiac Sign of SEO Metrics
Domain Authority is a third-party Moz score, not a Google ranking factor. Why chasing DA misleads your SEO strategy and which metrics actually show progress.
Your Social Strategy Is Melting: What to Post When Everyone's on Vacation
Summer engagement dips, but going dark costs more. What to post on social media when your audience is on vacation, plus a lightweight summer content plan.
Start here
Three posts worth reading first.
- AEO is just SEO. Google confirmed it. Why you should not pay twice for AI search visibility.
- How much does a marketing agency cost for a small business? The honest version, with the variables that actually move the number.
- How to get a 100% email open rate Why open rate stopped meaning much, and what to measure instead.
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