For e-commerce
E-commerce marketing that grows profit, not just revenue
Shoppers now ask AI tools what to buy and get a short list of products back. We get your products onto that list, then make the paid, email and site work pay for itself at the margin level.
Shopify and Klaviyo are home base. Short starting commitment, then month to month, so you can scale with the season.
The short version
How do products get recommended in AI shopping answers?
AI Overviews, ChatGPT and Perplexity recommend products they can describe confidently: clean product data, specific titles and specs, product schema, real reviews with detail, and mentions on comparison sites and gift guides. Thin product pages with a manufacturer blurb and no reviews rarely make the shortlist.
The margin wall
Top-line revenue is up. Profit isn't. Sound familiar?
Most growing stores hit the same wall, and it's rarely just an ads problem.
- Meta and Google acquisition costs keep climbing
- Email drives less revenue than it should
- The site converts fine, but order value and repeat purchase are flat
- Creative goes stale and ads fatigue faster every season
E-commerce isn't a paid ads problem. It's a full-stack problem.
AI search, shopping edition
What makes a product page citable?
Shopping questions are some of the most common things people ask AI tools: "best X for Y," "X vs Y," "gift for someone who likes Z." Here's what we fix so your products can be the answer.
Specific product titles and specs
Material, size, use case and who it's for, in plain words. "Custom-size wool rug for high-traffic hallways" beats "The Aurora."
Product and review schema
Structured data for price, availability, ratings and variants, so search engines and AI tools read your catalog correctly.
Category pages that answer the buying question
A short buying guide at the top of each category: how to choose, what matters, what doesn't. That's the paragraph AI tools quote.
Reviews with substance
Post-purchase flows that ask about fit, use and quality. Detailed reviews help shoppers and help machines understand the product.
Off-site mentions
Gift guides, comparison roundups, creators and niche communities. AI shopping answers lean on what others say about you.
Clean merchant feed
Accurate Google Merchant Center data feeds Shopping ads and AI shopping surfaces at the same time.
What we'd use
The Gadsly services that move units profitably
Paid, owned and earned, tuned against contribution margin rather than a vanity ROAS number.
- Organic
SEO, AEO & GEO
Product, category and comparison pages that rank, plus the structured data AI shopping answers depend on.
- Shopping
Google Ads
Shopping, search and Performance Max campaigns structured by margin, not just by catalog.
- Acquisition
Social ads
Meta, TikTok and Pinterest with creative refreshed before fatigue eats your returns.
- Retention
Marketing automation
Klaviyo welcome, abandoned cart, post-purchase and winback flows that keep earning while you sleep.
- Creative
Content creation
Product photography direction, UGC and short video that work in ads, on site and in social.
- CRO
Website development
Product page, cart and checkout improvements that lift conversion and order value.
Store results
E-commerce brands we've grown
- S Bertram FoodsFrom no structured marketing to 135,000 sessions in 12 months, a 235% increase in organic traffic, with zero paid ads. SEO, content, backlinks and organic social.
- FreezerMaxAd account rebuilt: 30% lower cost per click, 61% less total ad spend and a 550% increase in conversions within three months.
- The Perfect RugBespoke rug brand: 150% more website traffic, 65% more social reach and 40% follower growth in six months.
- 25%Smart Toys & GamesMore conversions from Google Ads at 30% lower cost per conversion, a 6.5% average CTR, and 50% follower growth on social.
From the brands
“In three months time my sales have tripled... Their marketing tactics and customer service is unlike any other... The marketing team takes care of every detail of my website, marketing and business.”
Nicasia Q.Owner, Nicasia Cosmetics “They have become an asset to our team and a pleasure to work with. They answer quickly, and they'll always provide an extensive explanation behind her response, making it easy to grasp.”
Brian R.VP Marketing & E-commerce, ST&G
What we optimize for
ROAS or contribution margin?
Looks great in the ad account
- Counts revenue, ignores product cost and shipping
- Rewards discounting and branded search
- Credits ads for sales email would have made anyway
Looks great in the bank account
- Budget goes to products that actually make money
- Email, SEO and paid judged on the same P&L
- Growth you can keep funding next quarter
E-commerce marketing questions
Which e-commerce platforms do you work with?
Shopify and Klaviyo are home base. We also work with WooCommerce, BigCommerce and headless stacks. If your store runs on something else, ask; the fundamentals travel.
Can my products show up in ChatGPT shopping answers?
Nobody can guarantee placement. What improves your odds is the same work that helps Google: clear product data, product schema, detailed reviews, buying-guide content and third-party mentions. We fix those in priority order.
Can you handle creative production?
Yes. We coordinate UGC, motion and static creative and keep it on a refresh cycle so your ad accounts don't go stale mid-season.
Our store is still small. Is that a problem?
No. Many of our e-commerce clients started small. We size the work to your stage, usually starting with retention flows and product-page SEO before scaling paid.
Do you manage Amazon?
We focus on your own store and DTC channels. We can advise on Amazon strategy and refer specialist partners when it makes sense.
Next step
Let's grow margin, not just revenue
Book a free call. We'll review your paid channels, email program, product pages and AI search visibility, then show you where margin is leaking.