Paid media
Paid media management that shows you the math.
Google Ads, paid social and streaming TV, run around your actual unit economics. Your ad spend and our fee are always separate line items. You see every dollar.
Search, social and streaming under one strategy, one report, one point of contact.
What does a paid media agency do?
A paid media agency plans, launches and optimizes ads on platforms like Google, Meta, LinkedIn and streaming TV. The good ones start from your numbers (customer value, affordable cost per lead, close rate), set up conversion tracking that actually works, then manage keywords, audiences, creative and budgets so every channel can be judged on leads and revenue.
Where the money goes
Why most small business ad accounts lose money
Money out, leads in slowly, and nobody can explain why. The campaigns keep running because nobody wants to be the one to pull the plug. It usually comes down to a few things.
- Bidding on keywords with no buying intent.
- Sending clicks to pages built for browsing, not converting.
- Stale creative running for months and broad targeting reaching everyone within driving distance.
- Broken conversion tracking, so even what works can't be proven.
- Ad spend bundled into a retainer, so the math is impossible to audit.
Paid media done right is the fastest channel in marketing. Done wrong, it's the most expensive.
Channels
Three channels, one strategy
Each channel does a different job. We plan them together so they reinforce each other instead of competing for the same budget.
- Paid search
Google Ads
Catch people at the moment they search for what you sell. Search, Performance Max, YouTube and Microsoft Ads where it fits.
- Paid social
Social ads
Meta, LinkedIn, TikTok and Pinterest, with fresh creative every cycle and tracking that proves results.
- Streaming TV
CTV and streaming ads
TV-quality reach on Hulu, Roku, Amazon Fire TV and YouTube TV, targeted by audience, not by time slot.
How it works
Built backwards from your unit economics
We start with your numbers, not the platform's suggestions.
Audit and unit economics
We review existing campaigns, pull conversion data, and calculate what a lead and a customer can actually cost you.
Fix the tracking first
Google tags, Meta Pixel, Conversions API and server-side tracking where needed. No spending until results can be measured.
Build the campaigns
Keyword groups, negative keywords, audiences, creative and landing page recommendations, mapped to each channel's job.
Launch and tune
Close daily attention while the algorithms learn, then steady bid, budget and creative work.
Report in plain English
Cost per lead, cost per customer, return on ad spend. What's scaling, what's getting cut, and why.
Receipts
What happens when the math gets fixed
- increase in conversions
- 550%
- FreezerMax, after campaign restructure and landing page work
- less total ad spend
- 61%
- FreezerMax, same period
- more sessions
- 62%
- SendSafely, over 12 months of Google Ads
- lower cost per conversion
- 30%
- Smart Toys & Games, Google Ads
Case studies
Paid media work we can show you
- 30%FreezerMaxLower cost per click, 61% less ad spend and a 550% increase in conversions.
- SendSafelyGoogle Ads drove 62% more sessions, 43% more users and 95% more views over 12 months.
- 25%Smart Toys & GamesMore conversions, 30% lower cost per conversion and a 6.5% average CTR on Google Ads.
From a client running Google and social ads with us
“Gadsly has done an outstanding job managing our law firm's Google and social media ads, delivering consistent results and a strong ROI. Their strategic approach and attention to detail have significantly increased our online visibility and client inquiries.”
Tom D.Consultant, Advocate Law
The Anti-Agency difference
How we bill vs how a lot of agencies bill
One mystery number
- Ad spend and fees bundled into a single invoice
- 12-month contracts that lock you in
- Agency-owned ad accounts you lose when you leave
- Monthly decks full of impressions
Every dollar accounted for
- Ad spend and management fee always billed separately
- A short starting commitment, then month to month
- You own your ad accounts, audiences and data
- Reports on leads, customers and return on ad spend
Your call
Four ways to work with us on paid media
DIY with guidance
You run the account. We audit it and hand you a prioritized fix list.
Consulting
We set strategy, tracking and campaign structure. Your team executes.
Collaborative
We manage campaigns, your team supplies creative or landing pages.
Done for you
Strategy, tracking, creative, management and reporting across every channel.
Paid media FAQ
Which paid channel should a small business start with?
Usually the one closest to purchase intent. If people already search for what you sell, Google Ads tends to come first. If you need to create demand or sell something visual, paid social often fits better. Streaming TV works best once you know who your buyer is. We will tell you on the first call if paid media isn't your best first channel at all.
How much should I spend on ads?
It depends on your category, competition, customer value and how fast you need results. We work it out from your unit economics on a free call. Our post on what a marketing agency costs walks through the factors.
Why do you bill ad spend separately from your fee?
So you can see exactly what the platforms take, what we take, and what you get back. When an agency bundles everything into one number, you can't tell whether there's a margin on your ad spend or a budget too small to work.
Do I own my ad accounts?
Yes. Your Google Ads, Meta, LinkedIn and other accounts, audiences and data stay yours. If you leave, we hand them back clean.
How do you report results?
In plain English, built around cost per lead, cost per customer and return on ad spend, with notes on what's working, what we're cutting and what we're testing next.
Is there a long-term contract?
No. There's a short starting commitment, typically three to six months, so campaigns have time to learn and show real results. After that it's month to month. We would rather earn the next month than lock you into it.
Next step
Stop wondering where your ad spend is going.
Get a free paid media review. We'll show you what's working in your current campaigns, what's wasting money, and what we'd change first.