Proper Miles Drivers Club: Branding, Website and Social Growth
Proper Miles Drivers Club, a community for car enthusiasts, had no defined brand, a thin digital presence and low engagement. Gadsly designed the logo and brand guidelines, rebuilt the website and ran social media focused on local groups and Instagram. Monthly website traffic grew 45% and followers on Instagram and Facebook grew 65%.
- growth in Instagram and Facebook followers
- 65%
- increase in monthly website traffic
- 45%
- Client
- Proper Miles Drivers Club
- Industry
- Automotive / Events & Community
- Services
- Marketing Consulting, Web Development, Social Media
- Live site
- propermiles.com
Proper Miles Drivers Club is a community for automotive enthusiasts that runs curated driving events ending with great dining. They wanted a strong online presence, a recognizable brand and an engaged community, and partnered with Gadsly for branding, design and social media management.
The challenge
- Undefined brand identity: the club needed a cohesive, recognizable brand for a niche audience of car and food enthusiasts.
- Limited digital presence: the website and social channels lacked the polish and reach to attract that audience.
- Low engagement: despite a clear value proposition, they struggled to connect with potential members and promote events.
What we did
Branding and logo design
We built a distinctive brand identity for the club:
- Logo design: a sleek, modern logo representing luxury, adventure and community.
- Brand guidelines: a full brand book with a refined color palette and typography, so everything stays consistent across platforms.
Website design
We rebuilt the website around the new brand:
- Modern design that showcases the events and what makes the club different.
- Simple navigation to event details, membership information and contact forms.
- Mobile optimization for a smooth experience on every device.
Social media management
- Local engagement: active in local Facebook Groups to reach car and dining enthusiasts and drive event participation.
- Instagram strategy: strong visuals, including event highlights, behind-the-scenes content and member testimonials.
- Engagement campaigns: polls, Q&A sessions and giveaways.
Ongoing work
- Social ads: targeted campaigns promoting the club to local enthusiasts.
- Event marketing: better promotion for upcoming drives through content, email marketing and influencer collaborations.
- Community engagement: exclusive content, behind-the-scenes updates and personal engagement with members on social.
- E-commerce store: a shop for exclusive member clothing and accessories.
- Mobile app: the Proper Miles app launched on iOS and Android, for event booking, merchandise and exclusive content.
The results
Within months of working with Gadsly:
Brand recognition
- A stronger identity that presents Proper Miles as a professional, aspirational club.
- Positive feedback from members on the refined look and experience.
Website performance
- 45% increase in monthly website traffic.
- More inquiries and event sign-ups from the improved user experience.
Social media
- 65% growth in followers on Instagram and Facebook, driven by targeted campaigns and active participation in local groups.
- Consistently high interaction on posts, building a real sense of community.
A clear brand gave every channel something to build on. See how we approach social media for communities like this one.
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