Syssero: 330% Organic Traffic Growth and First-Page Rankings
Syssero, a Workday partner, had stagnant organic traffic, no paid campaigns and a quiet social presence. Gadsly ran a full SEO program (audit, technical fixes, content, link building), launched Google and LinkedIn Ads, and took over social. Within 12 months organic traffic grew 330%, cost per lead fell 50% and followers grew 35%.
- increase in organic traffic in 12 months
- 330%
- reduction in cost per lead
- 50%
- LinkedIn Ads CTR vs. industry average
- 2x
- increase in social followers
- 35%
- Client
- Syssero
- Industry
- B2B SaaS / Consulting
- Services
- SEO & AEO, Paid Media, Social Media
- Live site
- syssero.com
Syssero is a Workday partner offering solutions and managed services. They came to Gadsly with a clear objective: grow their online presence, increase organic traffic and improve visibility across search engines. They also wanted more leads from Google Ads and LinkedIn Ads, and a stronger brand through consistent social media.
The challenge
Syssero was starting from a weak position on every channel:
- Limited organic visibility: the site didn't rank for the high-value keywords in their industry.
- Low organic traffic: traffic was flat, so inbound leads were minimal.
- No paid campaigns: they had no prior experience with Google Ads or LinkedIn Ads.
- Inconsistent social media: their channels lacked engagement and reach.
What we did
Search engine optimization
We started with an in-depth SEO audit, found the key technical issues and restructured the site so search engines could crawl it properly. From there, the SEO program focused on:
- Targeted keyword research: high-volume, industry-specific terms worth ranking for.
- Content optimization: we rewrote existing content, created new on-site copy and rebuilt the service pages.
- Technical SEO: faster page loads, mobile responsiveness and structured data for rich snippets.
- Link building: quality backlinks from authoritative websites.
Paid advertising
We restructured Syssero's paid campaigns around one goal: qualified leads.
- Google Ads: geo-targeted campaigns with ad copy built around competitive keywords.
- LinkedIn Ads: precise targeting by job role, industry and company size, positioning Syssero as a thought leader.
Social media management
We set a consistent posting schedule and created platform-specific content, including:
- Thought leadership articles
- Infographics and client success stories
- Industry news
The results
SEO
- 330% increase in organic traffic within 12 months.
- First-page Google rankings for high-value keywords.
Paid advertising
- 50% reduction in cost per lead, with higher-quality leads.
- LinkedIn Ads click-through rate 2x the industry average.
Social media
- 35% increase in followers, with engagement rising alongside.
- Higher brand awareness from regularly scheduled posts and campaigns.
By aligning SEO, Google Ads, LinkedIn Ads and social media, Syssero went from flat traffic and no paid program to a working lead engine across channels.
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