The Perfect Rug: 150% More Website Traffic from Social and SEO
The Perfect Rug, a custom rug maker, had low social reach, flat website traffic and no consistent content plan. Gadsly overhauled their content on Instagram, Pinterest and Facebook, added SEO and social ads, and tied every post back to the site. After six months, social reach grew 65%, followers grew 40% and website traffic grew 150%.
- increase in website traffic
- 150%
- increase in social media reach
- 65%
- growth in follower count
- 40%
- Client
- The Perfect Rug
- Industry
- Ecommerce / Home Decor
- Services
- Social Media, SEO & AEO, Paid Media
- Live site
- theperfectrug.com
The Perfect Rug makes custom-sized rugs from high-quality materials. They partnered with Gadsly to grow their social reach, increase website traffic and turn more of that attention into sales.
The challenge
- Limited social engagement: posts weren't reaching many people, so brand visibility stayed low.
- Flat website traffic: a distinctive product, but underwhelming visitor numbers.
- Inconsistent content: no cohesive content strategy aimed at their target market.
What we did
Social media strategy overhaul
We started by analyzing The Perfect Rug's social performance and audience demographics. Based on what we found:
- Content refresh: new posts showing their custom rugs in real rooms, to highlight quality and versatility. (More on how we approach content creation.)
- Platform focus: Instagram, Pinterest and Facebook as the primary channels for interior design enthusiasts and homeowners.
- Hashtags and trends: trending hashtags and seasonal trends to increase visibility.
- Engagement campaigns: polls, giveaways and user-generated content.
Driving website traffic
Alongside the social work, we optimized the website and focused on getting people there:
- Cross-promotion: website links and calls to action built into posts and ads.
- SEO improvements: content optimized for high-value keywords like "custom rugs online" and "bespoke rug designs."
- Social ad campaigns: targeted Instagram and Facebook ads to reach likely buyers.
The results
After six months:
Social media
- 65% increase in social media reach.
- 40% growth in follower count across platforms.
Website traffic
- 150% increase in website traffic from social cross-promotion and SEO.
- Improved conversion rates, with more qualified leads and higher sales from better-targeted traffic.
Social that's connected to the website, not running on its own island, is what moved the numbers. That's how we run social media for every client.
Want social that drives real traffic? Book a free call.