Turns Out AEO Was Just SEO All Along. (We've Been Telling You.)
Google's AI search guidance says optimizing for AI Overviews is still SEO. What Google said, the upsells to avoid, and the work that moves AI visibility.
SEO & AEO insights
Summer SEO Slump? Why July Is Prime Time to Audit Your Website
Summer traffic dips make July the ideal time for an SEO audit. What to check, from crawl errors to stale content and AI search readiness, before the fall rush.
Why Domain Authority Is the Zodiac Sign of SEO Metrics
Domain Authority is a third-party Moz score, not a Google ranking factor. Why chasing DA misleads your SEO strategy and which metrics actually show progress.
Advanced SEO Techniques
Ten advanced SEO techniques past the basics: answer-first content, schema, technical audits, deeper keyword research, content gaps, links, UX and local SEO.
SEO Basics for Beginners
A plain-English guide to SEO basics: what search engine optimization is, why it matters, and the fundamentals of keywords, on-page, technical and local SEO.
Tools to Boost Your SEO
The SEO tools worth knowing for keyword research, on-page checks, technical audits, backlink analysis, analytics and content optimization, and what each does.
Why Content Is King
Why content still drives search visibility, AI citations, leads and trust, and what separates content that earns attention from content that fills a calendar.