axCEO: Launching an AI Company with an App, Website and Social
axCEO, a new AI company building executive tools, needed a brand, an app, a website and awareness on a small budget. Gadsly built the app and website and ran organic social in executive LinkedIn and Facebook groups. The app passed 1,000 downloads in its first month, site visitors grew 250% month over month and followers grew 65%.
- app downloads in the first month
- 1,000+
- month-over-month increase in website visitors
- 250%
- average time on site
- 3+ min
- social follower growth
- 65%
- Client
- axCEO
- Industry
- AI / Executive Software
- Services
- Web Development, Social Media, Marketing Consulting
- Live site
- axceo.ai
axCEO is an AI company that builds leadership and executive tools. They came to Gadsly to support their launch with a combined marketing and development plan: a clean digital presence, an intuitive app, and organic social media to build awareness fast.
The challenge
Launching a new AI company in a crowded tech market meant solving several problems at once:
- Brand identity: building a recognizable, trustworthy brand from scratch.
- App and software development: an intuitive, functional app that reflected axCEO's approach.
- Audience engagement: awareness and reach on a limited marketing budget.
- Competitive positioning: standing out in a busy AI and leadership development market.
What we did
This was a full go-to-market launch, with product, site and social built in parallel.
App and software development
Our development team worked closely with axCEO on an app built for executives:
- UI/UX design: a clean, intuitive interface.
- Core features: axCEO's AI capabilities, including leadership analytics, decision-making support and real-time feedback tools.
- Performance: smooth operation across devices with minimal load times.
Website
We built a fast, well-designed website to support the launch:
- Modern design aligned with axCEO's brand.
- Clear messaging about axCEO's value proposition and AI-driven tools.
- Performance and SEO: fast-loading, mobile-responsive and built to be found.
Organic social media
With a limited budget, we prioritized organic reach:
- Group engagement: LinkedIn and Facebook groups where executives and business leaders spend time.
- Content: thought leadership, testimonials and case studies.
- Hashtags and trends to extend visibility.
- Community building: active replies and conversation starters to grow a loyal following.
The results
App
- Over 1,000 downloads in the first month.
- Positive user feedback on the app's design and features.
Website
- 250% month-over-month increase in website visitors.
- Average time on site of 3+ minutes, a strong signal of interest.
Social media
- 65% follower growth from organic campaigns.
- High-engagement posts with strong sharing and commenting that extended reach.
- Recognition as a thought leader in executive AI tools.
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