SunState Brokerage: Launching a Freight Brokerage from Zero
SunState Brokerage, a freight logistics startup, launched with no website and no digital footprint. Gadsly built the site, wrote the content, set up SEO and ran Google Ads, social media and email from day one. Social engagement grew 75% in the first quarter, emails averaged a 35% open rate and Google Ads delivered a steady stream of qualified leads.
- growth in Facebook and LinkedIn engagement in the first quarter
- 75%
- average email open rate
- 35%
- Client
- SunState Brokerage
- Industry
- Logistics / Freight Brokerage
- Services
- Web Development, Marketing Consulting, Paid Media, Social Media, SEO & AEO
- Live site
- sunstatebrokerage.com
SunState Brokerage is a startup in freight logistics brokerage. To win clients and carriers in a competitive market, they needed credibility online from the start, plus marketing that would build awareness and generate leads. Gadsly handled it end to end, from website development through digital marketing.
The challenge
- Zero online presence: no website and no digital footprint. Everything had to be built from scratch.
- Brand awareness: a new company needed a way to introduce itself to potential clients.
- Lead generation: in a competitive brokerage market, leads were critical from the start.
What we did
This was a full go-to-market launch.
Website development
We designed and built a professional, easy-to-use website that positioned SunState as a trustworthy, knowledgeable partner:
- Modern design to establish credibility.
- Clear navigation so visitors could quickly find services, business opportunities and contact information.
- Mobile optimization for every device.
- Lead capture forms for inquiries and consultations.
Branding and content
- Website copy: clear, concise writing that showed SunState's expertise.
- SEO: content built around high-value keywords.
- Blog content: useful articles on the industry, market trends and expert tips to attract and educate prospects.
Digital marketing
- Google Ads: pay-per-click campaigns targeting local and regional keywords for people searching for brokerage services.
- Social media: a presence on Facebook and LinkedIn sharing highlights, success stories and industry insights.
- Email marketing: campaigns to nurture leads and keep the audience engaged.
The results
SunState saw fast growth in visibility and leads after launch.
Website
- Positive client feedback on the site's design and ease of use.
- Significant traffic within the first three months from SEO and PPC.
- More time on site, leading to more inquiries and consultations.
Marketing
- A steady stream of qualified leads from Google Ads at a competitive cost per click.
- 75% growth in engagement on Facebook and LinkedIn within the first quarter.
- 35% average email open rate, with strong click-through rates leading to conversions.
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