FreezerMax: 550% More Conversions on 61% Less Ad Spend
FreezerMax was paying too much per click and getting too few conversions, with budget spread across weak campaigns. Gadsly audited and restructured the campaigns, improved the landing pages and moved budget to what worked. Within three months, cost per click fell 30%, total ad spend fell 61% and conversions rose 550%.
- increase in conversions
- 550%
- decrease in total ad spend
- 61%
- reduction in cost per click
- 30%
- Client
- FreezerMax
- Industry
- Storage Products
- Services
- Paid Media, SEO & AEO
- Live site
- freezermax.com
FreezerMax makes freezer organizing solutions. They came to Gadsly to overhaul their digital advertising: ad costs were rising, conversions were flat, and they needed a partner who could get better results while spending significantly less.
The challenge
- High cost per click: their average CPC was straining the budget without delivering matching results.
- Low conversion rates: substantial ad spend wasn't producing the conversions they expected.
- Inefficient budget allocation: spend was spread thin across underperforming campaigns and platforms.
What we did
Campaign audit and restructuring
We started with a full audit of FreezerMax's existing Google Ads and other paid campaigns to find the waste:
- Refined targeting: we adjusted geographic, demographic and keyword targeting to focus on high-intent searches such as "commercial freezer solutions" and "industrial refrigeration systems."
- New ad copy: ads now led with FreezerMax's selling points, such as durability and competitive pricing.
- Bid strategy changes: we moved to automated bidding strategies built to maximize return while lowering costs.
Landing page optimization
Better ads need better pages to land on. We improved the landing pages with:
- Simpler navigation for quicker access to product information.
- Clear calls to action that guide visitors toward converting.
- Mobile optimization to reach a broader audience.
Budget reallocation
Using campaign performance data, we moved spend to the platforms and campaigns that were earning it:
- Prioritized high-converting keywords.
- Cut investment in underperforming channels.
The results
Within three months:
Cost efficiency
- 30% reduction in cost per click from tighter targeting and bidding.
- 61% decrease in total ad spend through smarter budget allocation.
Conversions
- 550% increase in conversions from better targeting, ad copy and landing pages, driving more qualified leads and sales.
Less spend, more sales. That's what a properly run paid media program should look like.
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