SendSafely: 62% More Sessions and 95% More Views from Google Ads
SendSafely, a secure file transfer platform, had strong organic traffic but self-managed Google Ads that wouldn't scale. Gadsly rebuilt the program with high-intent keywords, tested ad copy, dedicated landing pages, smarter bidding and remarketing. Over 12 months sessions grew 62% to 192K, users grew 43% to 124K and views grew 95% to 341K.
- increase in sessions (192K total)
- 62%
- increase in users (124K total)
- 43%
- increase in views (341K total)
- 95%
- increase in events (802K total)
- 79%
- Client
- SendSafely
- Industry
- B2B SaaS / Security
- Services
- Paid Media
SendSafely is a secure file transfer platform for businesses that handle sensitive information.
Before working with Gadsly, SendSafely was getting good organic traffic but limited results from their self-managed Google Ads. The product was strong. The paid program wasn't scalable or measurable. We rebuilt it into a trackable process that could grow.
The challenge
SendSafely needed a performance-driven advertising strategy that would:
- Increase brand awareness and website visibility.
- Bring high-intent traffic to the site.
- Improve engagement and conversions without overspending.
In short: a sustainable Google Ads program that drives measurable growth and stays cost-efficient.
What we did
Targeted keyword strategy
- Extensive keyword research to find high-intent search terms.
- A focus on long-tail and industry-specific keywords that bring relevant traffic.
- Negative keywords to cut wasted spend.
Ad copy and landing pages
- Conversion-focused ad copy written to earn the click.
- A/B tests on headlines and descriptions to improve click-through rate.
- Landing pages built for each ad group.
Bid management and budget allocation
- Smart bidding strategies set up to maximize return.
- Budget shifted based on performance data, so spend went where it worked.
- Scaling the campaigns that performed best.
Retargeting and audience expansion
- Remarketing campaigns to re-engage past visitors.
- Lookalike audiences based on high-converting customers.
- Targeting refined with audience insights.
The results
Over 12 months:
- Sessions up 62%, reaching 192K total sessions.
- Users up 43%, with 124K unique visitors.
- Views up 95%, reaching 341K total views.
- Events up 79%, with an event count of 802K.
Keyword discipline, constant testing and smart audience expansion turned a stalled ad account into a growth channel. See how we run paid media for other clients.
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