Winstar Roofing: Brand, Website and Google Ads for a New Roofer
Winstar Roofing was a new roofing company with no brand, no website and no lead flow. Gadsly designed the logo and brand guidelines, built a website with service pages and lead capture forms, and launched locally targeted Google Ads on high-intent searches. The site drew significant traffic in its first month and ads consistently produced inquiries and bookings.
- Client
- Winstar Roofing
- Industry
- Home Services / Roofing
- Services
- Marketing Consulting, Web Development, Paid Media
- Live site
- winstarroofing.com
Winstar Roofing is a roofing startup that set out to become a trusted provider in a competitive market. For a strong launch, they partnered with Gadsly on their brand identity, a professional website and Google Ads. The goal: build credibility, attract customers and grow the business.
The challenge
- Brand establishment: a professional, memorable identity built from scratch.
- Digital presence: a website that explains the services and builds trust.
- Lead generation: marketing that reaches homeowners and businesses who need roofing work.
What we did
This was a go-to-market launch covering brand, website and paid search.
Branding
- Logo design: a clean, modern logo that signals trust and professionalism.
- Brand guidelines: a consistent color palette, typography and design elements.
Website design
We designed and built the Winstar Roofing website as the center of their digital presence:
- Professional design that conveys reliability and expertise.
- Service pages for residential and commercial roofing.
- Mobile optimization across every device.
- Lead capture forms for inquiries.
Google Ads
We launched targeted Google Ads campaigns to drive traffic and leads:
- Keyword strategy: high-intent searches such as "roof repair near me," "roof installation services" and "commercial roofing contractors."
- Local targeting: campaigns limited to Winstar's service areas.
- Ad copy: messaging that emphasized free estimates, quality materials and professional service.
- Ongoing optimization: continuous monitoring and adjustments to maximize return.
The results
Brand
- A professional, recognizable identity that resonated with customers.
- Positive feedback from clients and partners.
Website
- Significant traffic within the first month after launch.
- Strong engagement, with visitors viewing multiple pages and many completing inquiry forms.
Google Ads
- Competitive cost per lead from optimized campaigns.
- High conversion rates, with ads consistently driving inquiries and service bookings.
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